Saint James Iced Tea is a flavor-packed, certified organic, ready-to-drink beverage dedicated to minimal environmental impact. 0-4g sugar, 0-25 calories, naturally occurring antioxidants, nothing artificial.
Featured Projects:
OOH: trucks; 15 total in key US markets
Digital campaign, 48 locations split between Los Angeles and Miami, including the largest billboard in America
Feel Good Foods is the #1 selling and fastest-growing brand in the Natural Frozen Snacks & Appetizers category in the U.S.
A gluten-free foodie met a chef and together, they created a line of snacks, breakfast and pizza that are nostalgic, innovative and comforting — the kind of food anyone can feel good about. These crave-worthy items are all gluten-free, made with fewer, better-for-you ingredients, conveniently frozen and available in over 15,000 stores nationwide.
Projects include all brand and trade marketing and creative such as advertising, social media and packaging.
Video Production: Exit14
Creative Director/Client: Andria Sato for Feel Good Foods
Pizza Party: https://www.youtube.com/watch?v=f3B_WSUMWEo
Better Shared: https://www.youtube.com/watch?v=kW1gepy_gOs
Andria has extensive experience with products and packaging design from initial concept to completion, including packaging and lifestyle photography art direction. She brings a strategic approach, while extending brand identity and keeping a consistent look and feel across all touch points. This includes how the product will stand out on the shelf, how it will engage the consumer, the overall quality and how it will withstand handling and transport.
Projects here include art direction and design for a coffee company that has been family-owned for decades; a solid brass letter opener to commemorate 10 years in business and an opportunity for Andria to collaborate with her father. Also shown is the packaging for a line of gluten-free, chef-driven frozen comfort food.
Role: Creative Director, Designer, Printer
Photography: Andria Sato
Paul Delmont for Feel Good Foods
dosist is a globally recognized, modern wellness company empowering people to naturally manage their health & happiness through dose-controlled cannabis-based therapy.
Role: Art Director / Lead Designer / Creative Producer
Projects: Brand materials across all marketing channels including packaging, collateral, wholesale materials, in-store signage, OOH, digital and social content.
Photography:
Laure Joliet
Howl & Rose
New product launch for dosist—the dose dial, delivering a precise 3.7mg THC/CBD dissolvable tablet with the turn of a dial. The Creative Operations team created all B2B and B2C assets to educate and promote the new product launch.
Role: Lead Designer
Photography: Roger Davies
Retail graphics and signage requires a strong focus on visual communication design, execution and production while taking many different inks and substrates in a multitude of environments into consideration.
The goal is to own the successful execution and delivery of advertising-facing creative across a variety of formats including in-store signage, seasonal wall graphics for both indoor and outdoor, larger format graphics for trade shows and vehicle graphics. Collaboration, organization and project management with the Visual Merchandise team was the key to success.
Role: Art Director/Lead Designer
Photography: Usha Khanna-Taylor
Creative concepts and campaign assets (partner support banners, email, social media, invitations, etc.) for digital media advertising campaigns.
Recent work for dosist for their growing online presence; consistent content optimized for implementation across different channels was of utmost importance. Art direction and production that aligned with the established brand standards were a must, but there was room for creative exploration given the opportunity to grow their online presence.
Role: Art Director/Lead Designer
Lilikoi is a letterpress studio that offers design and printing services, as well as a retail collection of greeting cards, prints and gift tags.
The studio operates with environmentally friendly practices— vegetable inks are mixed by hand, printing is done manually without electricity, and cotton paper used for printing is made from recycled textiles.
Role: Owner/Creative Director
Photography: Andria Sato
The Honest Company is a consumer goods company offering hypoallergenic formulas for baby, non-toxic products for home and beauty products derived from botanicals.
Project: Letterpress Hang tags for a limited edition utility messenger bag collaboration for The Honest Company and Layer x Layer. Printed by hand, double sided in a medium grey on extra heavy 100% cotton paper.
Role: Creative Producer & Printer
Photography: Andria Sato
Clients include: EVERLANE, Nick Fouquet, Chan Zuckerberg Initiative, Los Angeles Magazine, Socialcast, Brit+Co, Good Eggs, Sufferfest Brewing Company, The Battery San Francisco, Keslow Camera, Gray Malin.
Role: Creative Director, Project Manager, Designer
Photography: Andria Sato
42-page full color wholesale catalog for Lilikoi Design + Letterpress, designed for retail buyers to educate, engage and sell products. Mailed with a letterpress printed note and envelope.
Role: Creative Director, Project Manager, Designer/Production Artist.
Photography: Andria Sato
Invitations and announcements include wedding invitations, special corporate events and birth announcements. Quality and attention to detail was prioritized. Printing techniques, specialty inks, finishings and paper were all to be considered while keeping within and managing budget and timelines.
Role: Creative Director, Designer
Photography: Andria Sato
Madre was a pop-up that included a few of the top local small businesses in San Francisco. It was a collaborative labor of love and carefully curated weekend shopping experience in honor of Mother’s Day.
Promotion was through social media, posters displayed around the city and a printed postcard handed out by our network. We enticed customers with a pre-order gift box with the option to pick up their order during weekend pop-up hours (in hopes they shop additional goods) or local delivery for an additional fee.
Role: Art Director, Designer
Photography: Andria Sato
Brand collateral for the launch of Tesla in the United States includes an invitation to the flagship showroom, a brochure and business cards.
MINI letterpress postcards and identification tags for a special event celebrating the art of artisan craftsmanship in San Francisco.
Role: Lead Designer
Photography: Andria Sato
